Sustainability and Responsibility

Getting better one print at a time

We’re working on being kinder to the planet we all share, while still offering high-quality products and helping artists grow their businesses.

We know that sustainability is important: for our customers, our team, and of course, the planet. We also know that all the sustainability challenges in the fashion industry don’t have a quick fix.


As many as 83% of our supplier's customers that were surveyed stated that sustainability is important to their business, so us, along with our suppliers are continuously putting our efforts into becoming the sustainable company you want us to be.

We value your trust and avoid promises we can’t keep, so we’re taking realistic steps that make a difference based on data. We’re keeping an open mind and a realistic approach, looking at things we can change now, and figuring out what could be improved in the future.


Always changing for the better

Doing the right thing—for the planet and people—is what we’re learning to do as we grow.

Made to order

Every purchase, big or small, has a footprint. With each purchase, you have a choice. You choose the size of the mark to leave on the planet, and we want to help you choose wisely.

Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. One in every five garments reaches a landfill without being worn even once. By choosing print-on-demand, you choose apparel that’s created only as the order is placed, creating less fabric waste than conventional manufacturing.


Limiting waste

All of our products are made using the made-to-order production approach, fulfilling only the items our customers actually want.

But we still have a lot to learn and do to make our production process more sustainable.

One of the main ways we’re reducing waste is by improving our packaging, starting with two of our most popular categories: printed apparel (shirts etc) and posters.

We used to wrap our apparel single-product orders in an additional plastic mailer. Now, we use only one poly mailer bag to package them.

For posters, we started using triangular boxes to replace tubes with plastic end caps.


By making these changes, our suppliers have saved more than 38,325 lbs (17,384 kgs) of plastic since February 2020.

As part of their commitment to reduce waste, they also donate damaged and returned products to local charities, like the Red Cross, the American Kidney Fund, and Goodwill.

To reduce waste from being produced in the first place, last year our suppliers optimized all-over print product layouts. Previously, all-over-print products generated 42% leftover fabric, but last year we lowered it to 35% and they are working to reduce this even more.


Efficient shipping

Around 78% of our orders are delivered in the same region they’re fulfilled. Having fulfillment centres close to our customers is good both for the business and the planet.

Strategically located fulfillment centres allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.

Aerial view of traffic on road through autumnal cottonwood fores


Quality you can rely on

Since quality is sustainability, we’re dedicated to giving you products that last.

Reliable Quality

The better the quality, the longer the product lasts. Before we add new products, we do durability, wash, and wear tests to make sure they’ll stand the test of time. Producing long-lasting products means reducing new purchases.

We work with suppliers that produce high-quality products that last many washes, keeping print colors vibrant and the fabric soft.

To provide you information about product sourcing or manufacturing, in 2020 we added the product certificates that are available to us—such as GOTS and OEKO-TEX—to all our products that have been certified.


Eco-Friendly Products

Our eco-friendly product collection consists of items that are made of at least 30% sustainable, recycled, or biodegradable materials.

Since we’re seeing increased demand for eco-friendly products from our customers, we’re happy to provide even more conscious fashion choices. Our eco-friendly product collection is growing along with the needs of our customers.

Currently, LDLMerch Store provides eco-friendly alternative options for printed artist shirts and phone cases, however we are planning on including eco-friendly options for other products in the near future. 

In 2020, our suppliers added 10 new eco-friendly products, and plan on adding 20 more in 2021.

Efficient Printing

A significant part of our products are printed with the direct-to-garment (DTG) technique.

With DTG, ink is sprayed onto the garment, which helps it soak better into the fabric and makes the print less prone to fading.


For our DTG prints, we use Kornit machines and inks. Kornit uses high-quality, water-based vegan inks that they formulate, test, and produce in their own factories. Kornit inks are non-hazardous, toxin-free, biodegradable, and certified with an OEKO-TEX Eco Passport.

We print our posters with Epson inks that are certified by GreenGuard. For our all-over print products we use Mimaki printers—their inks are also certified with the OEKO-TEX Eco Passport.